July 10, 2011

Many of us probably take a product like salt for granted because it's available everywhere and it's cheap. Therefore, most of us would never even think of creating a high-end food and gift business based on salt. One business has actually found success in doing so however. That's because the owners managed to market themselves by properly seasoning their story.

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• Marketing

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MSNBC's Your Business: American Business , Video, American Business, MSNBC, Mark Bitterman

Join the conversation ( 3 )

• Drewry News Network 10 months ago

  

  So so inspiring. This is a great form of job security! =)http://www.DrewryMedia.comhttp://www.DrewryNewsNetwork.com

• Micki & Tony 10 months ago

  

  Great story! As an ad professional, I can attest to the value of story in building a brand. An effective and cost-effective way to do it is to use online-video for the social media "word-of-mouth." Check out www.brandingshorts.com.Micki

• Nathaniel Parker 10 months ago

  

  To Whom it may concern.My name is Nate from summerville s.c. I'm writting this because i have a product that i'm on fire about because EVERYONE who have tried it liked it and said i need to take it to the next level. I cook BB-Q Turkey. It's like pulled pork with my own BB-Q sauce. Because of all of the health suround some other foods, My BB-Q turkey is alternative for poke but with a better taste. This product can be used worldwide. I'm looking for someone to help me get it off the ground and in on the lunch and dinner plates of millions of people. I could be reached at parker2803@yahoo.com.