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American Business: Super Niche

MSNBC's Your Business

4:44 | Aug 27, 2010 How can a small, retail business compete against bigger chains? The answer might be by offering something that those…

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Tags: american business, entrepreneur, msnbc, msnbc's your business, comic con

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More From this Week's Show

Sneak Peek Coming Up This Week

American Business: Stuart Ng Books Stuart Ng has created a niche for himself as a Los Angeles bookseller. By establishing a…

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American Business: Stuart Ng Books
Stuart Ng has created a niche for himself as a Los Angeles bookseller. By establishing a personal relationship with many prominent animators and illustrators, he's made himself the exclusive distributor for many privately published sketch books (books of personal sketches done by well known comic book illustrators and animators) that can't be found at the larger book retailers. We followed Stuart at the comic book extravaganza Comic-Con International in San Diego to see how he connects with his niche audience.s.

Panelists

Mike Michalowicz, founder of Obsidian Launch and author of "The Toilet Paper Entrepreneur"

Michael Port, creator of Book Yourself Solid and author of "The Think Big Manifesto"

 Where's the Money? -- Think Local
This week in our "Where's the Money?" series, we'll see how small business owners can secure capital from the municipal governments in the towns in which they're based. Farnoosh Torabi, author of "Psych Yourself Rich," provides tips on how to approach your local government for funding.

Surviving Bad Publicity
The recent Salmonella outbreak and subsequent egg recall has been a huge case of bad publicity for egg producers and has shaken consumers' confidence in the industry. We'll take a look at how businesses can survive public relations nightmares. Picurro's Pizza was a popular pizza chain in the Tucson, Arizona area. But when co-owner Peter Picurro was arrested for soliciting an underage girl on the Internet, the business was practically ruined. His ex-wife, Terry, sprung into action to save the small pizza chain after sales plummeted at all of their stores. An effective PR campaign was quickly put into action, including transferring ownership to Terry, changing the name of the stores to Fresco Pizza and reaching out to customers asking for their continued support of the business which employed 150 people. See how these efforts saved this small chain.
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About the Host MSNBC's Your Business

JJ Ramberg

JJ Ramberg

JJ Ramberg

JJ Ramberg is the host of MSNBC's Your Business, the only television show dedicated to issues affecting small business owners. Now in its fourth season, the program has profiled hundreds of small business owners and offered advice from countless business experts and investors. Ramberg is a regular contributor to The TODAY Show about small business and financial issues.

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